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PICASSO,
THE MODERN ART MASTER

IMAGINE PICASSO PAYS TRIBUTE TO THE GENIUS AND THE FREEDOM OF PICASSO’S CREATION

“I think this exhibition would have pleased my grandfather a lot

because he was, above all, a man of freedom.” 

Olivier Widmaier Picasso, grandson of Pablo Picasso

about the Imagine Picasso exhibition 

Pablo Picasso (1881-1973) embodies the Modern Art Master: constantly reinventing himself, he revolutionized the forms and the academic aesthetics through several art mediums. An impressive 78-year career of the most prolific creative genius of all-times: he produced an average of 120,000 artworks – including paintings, drawings, prints, sculptures and ceramics.

Eminently notorious, Picasso is more than a household name in the West, he is the only artist whose name became a world-widely famous brand.

Picasso in Vallauris (1949) © Gjon Mili/ Getty Images

Photo by Sothear Nuon

PICASSO, A PIONER IN THE PROJECTION OF HIS OWN WORK

Picasso himself would have been intrigued by this new type of vision and way of showing his works. As his biographer Pierre Ca­banne said, Picasso authorised the audiovisual projection of his paintings in 1971 in Les Halles Baltard: “A remarkable show in which the works of Picasso were shown one after the other on 10 screens in a semi-circle to a captivated audience. Children were delighted and showed their joy at this wild and bizarre kaleidoscope…

 

The technique used at Halles allows us to see at a glance the antagonistic and com­plementary aspects of the same object; it is quite simply the process of Cubism in motion (…) Picasso’s broken-up style took on epic dimensions on the screens of Les Halles.” (Pierre Cabanne, Le siècle de Picasso)

BECAUSE THIS IS PERHAPS HOW WE SHOULD SHOW PICASSO: ETER­NALLY YOUTHFUL WITH HIS INCREDIBLE AND CONTINUOUS CREATIVITY

 

THIS PEOPLE’S PICASSO, SHOWN IN A FRACTURED SPACE ENTIRELY OCCUPIED AND TRANSCENDED BY HIS GENIUS, IS THE REAL PICASSO

THE EXCLUSIVE IMMERSIVE EXHIBITION

A SHOW MADE WITH THE AUTHORIZATION OF PICASSO ADMINISTRATION (REPRESENTATIVE OF PICASSO ESTATE)

This digital exhibition has been licensed to Encore Productions by the Picasso Estate. The creators of Imagine Picasso, Annabelle Mauger and Julien Baron, closely collaborated with the art historian Androula Michael, the leading expert in Picasso’s works and career.

 

This artistic partnership makes Imagine Picasso a comprehensive and rigorous art exhibition as well as a pedagogical platform to spread the Picasso story to large audiences. Imagine Picasso takes the visitor into a multi-sensorial celebration of Picasso’s work and manifold influences, from the evocative images of his Blue and Rose periods to his forays into Cubism, and on to the prolific, diverse and unique output of his mature years. A journey made possible thanks to the cutting-edge technology of Image Totale ©.

Experience Picasso
in Image Totale©

Our most advanced technology named Image Totale © is the original concept for immersive exhibitions, a French savoir-faire invented by Albert Plécy in 1977 and developed today by his granddaughter-in-law Annabelle Mauger.
In 1977, the filmmaker and photographer Albert Plécy invented the concept of Image Totale ©, which immerses the spectators to the point that they can walk inside the image. With this in mind, this visionary artist founded a digital art center : La Cathédrale d’Images in Les Baux-de-Provence where the original concept of total immersion was conceived and displayed for the first time.
Imagine Picasso invites visitors to literally enter into Picasso’s world and works, in the most advanced immersive exhibition ever created. The Image Totale© technology brings a whole new dimension to the concept of art exhibition and revolutionizes the encounter between artists/artworks and audiences.

Cathédrale d'images, Leonard de Vinci (2011), directed by Annabelle Mauger
© All rights reserved

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